Trendalytics released its latest Top Trends Report for August 2021— and it includes several emerging beauty trends, as well as those that are ‘on their way out’.

TikTok is influencing beauty trends in a big way, since the platform is captivating a Gen Z audience. Cosmetic hacks that are rising in popularity on TikTok are faux freckles (up 36% from last year), sock curls (up 13% from last year), and sea salt spray (up 1% from last year), according to the report.

“Beauty-tainment” is also a thing now, and it includes #emojimakeup on TikTok. That is “makeup geared toward having fun,” Trendalytics states. It includes looks such as mermaid tears (up 31% from last year), lip art (up 20% from last year), and floating eyeliner (up 62% from last year).

See the fun lip art example above. 
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Top Trending Beauty Company	Growth on TikTok
Wold Cut	4286%
Yin Yang Nails	952%
Smudged Eyeliner	486%
Shag Mullet	407%
Y2k Makeup	130%
Evil Eye	107%
Inner Corner Eyeliner	102%
Ombre Powder Brows	75%
Floating Eyeliner	62%
Ice Globes	57%

Growth chart for Top Growth Beauty Companies on TikTok

More Emerging Beauty Trends

More beauty trends highlighted in Trendalytics’ report include gold lips, eye palettes and “tinsel hair,” which we may all soon see more of, as they are listed as emerging trends on the rise.

What’s ‘on the way out’?

Makeup contouring, jade rollers, and makeup brush sets are on the list of trends that may soon be gone.